Rollin Board Shop
E-Commerce, Adwords Campaign, Retargeting Ads
- Launch project
Rollin began with one man, a passion for skateboarding and his drive to contribute to his community. Located on Hochelaga, near Prefontaine metro, boutique Rollin remains as one of the only skate shops in Montreal.
Whether you’re just starting out, or know everything there is to know about the sport, their team of experts can accommodate the needs of every rider. They offer a wide selection of boards and accessories ranging from the deck itself to the type of wheels you ride on. This one of a kind shop checks off every last detail to support your riding needs, ensuring you have all the essentials before you hit the concrete.
With quality products at an affordable price, Rollin’s next step was to reach out to as many riders, and aspiring riders as possible.
Services with Kastorweb
This is where we come in. At Kastor Web, we make it our mission to help your business grow through strategic digital web marketing. At the start of our partnership with Boutique Rollin, the challenge was to:
- Increase ranking results on Google
- Increase sales
- Acquire new customers
In order to accomplish these tasks, our goal was to first transform Rollin’s website into one that was more “search engine friendly.” With the use of onsite auditing for SEO and Google Adwords, Kastor Web has been able to generate a significant boost in Rollin’s ranking results. In no more than a year, our team has managed to secure Rollin’s spot within the top two results on Google.
Due to the fact that we remain in constant communication with our clients, we were able to establish that there was a high demand for their products in Ontario. With this in mind, we at Kastor Web decided to use banner ads and retargeting strategies to promote their ads in Ontario, successfully reaching a wider target audience. As a result, every 1$ spent made Rollin an average of 4$ in sales.
While exploring the demand in Ontario, we’ve also noticed that there was a demand by concerned parents for protective pads and equipment for young skaters. With the help of Kastor Web, Rollin was able to target this new market and acquire new clients in the process.
Since partnering with Kastor Web, Boutique Rollin’s audience has increased by more than double, raising their web clicks from 25,173 to 62,909. By successfully bringing in new clients, Rollin’s conversion rate has also doubled from a 1% to 2%, increasing their online sales.
Our partnership with Boutique Rollin has given them higher rate of success in the growth of their company, and we are proud to be a part of this continuing journey. Our clients are important to us at Kastor Web. We ensure that each one is satisfied with the work we do and the services we provide.